VinylAI 
Data as of Aug 25, 2026
Deep Purple – Deep Purple In Rock
1970 · UK · Harvest · Vinyl LP Album Stereo
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Price guide
Estimated market value via Discogs · as of Sep 18, 2026
- MMint
- $138.38
- NMNear Mint
- $123.82
- VG+Very Good Plus
- $94.68
- VGVery Good
- $65.55
- G+Good Plus
- $36.42
- GGood
- $21.85
- FFair
- $14.57
- PPoor
- $7.28
195 copies listed on Discogs from $0.45.
These are reference estimates from Discogs sold/asking data for this exact pressing, not offers and not a guaranteed price. Actual value depends on condition, completeness and current demand. Any active seller offers on this page are listed separately above.
Offers
New to condition grades like NM or VG? Read our vinyl grading guide →
Pressing identification
Match these against your copy to confirm the exact pressing.
- Runout — side A
- SHVL.777ASHVL 777 A-1 PM 2SHVL 777 A-2 G 1SHVL 777 A-2 R 2SHVL 777 A-2 T 1SHVL 777 A-2 GD 2SHVL 777 A-2 GM 2SHVL 777 A-2 AM 1SHVL 777 A-2 OA 1SHVL 777 A-2 HM 2SHVL 777 A-2 HT 1SHVL 777 A-2 LP 2SHVL 777 A-2 LH 7SHVL 777 A-2 GHG 4SVHL 777 A-2 RGDSVHL 777 A-2 R 1SHVL 777 A-2 GHA 4SHVL 777 A-2 RO 1SHVL 777 A-2 TH 4
- Runout — side B
- SHVL.777BSHVL 777 B-1 GH 1SHVL 777 B-1 G 1SHVL 777 B-1 H 1SHVL 777 B-1 GL 1SHVL 777 B-1 GD 1SHVL 777 B-1 RP 2SHVL 777 B-1 PA 4SHVL 777 B-1 OL 2SHVL 777 B-1 LM 1 4SHVL 777 B-1 LOSHVL 777 B-1 GDH 1 4SHVL 777 B-1 GDT 4SHVL 777 B-1 GAH 4SHVL 777 B-1 GTHSHVL 777 B-1 PG 4SHVL 777 B-1 GAP 1SHVL 777 B-1 AM 2SHVL 777 B-1 GRD 1 4SHVL 777 B-1 LP 1 4
- Rights society
- Mecolico, NCB
- Other
- 7006(Printer date)
- Record Company
- EMI
- Record Company
- E.M.I. Records
- Record Company
- The Gramophone Co. Ltd.
- Printed By
- Garrod & Lofthouse Ltd.
- Made By
- Garrod & Lofthouse Ltd.
- Recorded At
- I.B.C. Studios
- Recorded At
- De Lane Lea Studios
- Recorded At
- Abbey Road Studios
- Pressed By
- The Gramophone Co. Ltd.
- Made By
- Trade Platemaking Services
Specifications
- Artist
- Deep Purple
- Genre
- Rock
- Style
- Hard Rock, Rock & Roll
- Year
- 1970
- Label
- Harvest
- Catalog number
- SHVL 777
- Country
- UK
Tracklist
- A1Speed King
- A2Bloodsucker
- A3Child In Time
- B1Flight Of The Rat
- B2Into The Fire
- B3Living Wreck
- B4Hard Lovin' Man
- Producer [Produced By]
- Deep Purple
- Engineer [Abbey Road Engineer]
- Phil McDonald
- Engineer [De Lane Lea Engineer]
- Martin Birch
- Engineer [IBC Engineer]
- Andy Knight
- Composed By
- Deep Purple
- Concept By, Arranged By [Album Devised And Arranged By]
- Deep Purple
About this record
The original 1970 UK pressing on Harvest (SHVL 777) carries matrix stamps that identify the pressing plant — Garrod & Lofthouse Ltd. or The Gramophone Co. Ltd. — and these vary between copies. The label text reads 'The Gramophone Co. Ltd.' at the top, a detail that shifted to 'EMI Records Ltd' on later reissues, making this distinction a reliable marker of first pressing status.
Demand outpaces supply: 2907 collectors want this pressing against 17525 who own one, yet only 198 copies are listed for sale across the market.
What drives its value
The price spread reflects condition sensitivity across this 1970 original. A Mint copy commands 142.17 USD, while NM drops to 127.21 USD; the VG+ tier sits at 97.28 USD and VG at 67.35 USD.
Below VG, values compress sharply — G+ at 37.41 USD, G at 22.45 USD, F at 14.97 USD, and Poor at 7.48 USD. The lowest asking price recorded is 0.48 USD, indicating heavily played or damaged stock.
With 198 copies currently for sale, this UK original remains accessible compared to the US Warner Bros. pressing (WS 1877) from the same year. The 1975 Harvest reissue (also SHVL 777) trades at a discount because it lacks the 'Made In Gt.
Britain' text and carries the EMI logo — hallmarks of later manufacture that collectors distinguish from this first pressing.
How to appraise this pressing
Confirm this pressing by the catalogue number SHVL 777 on cover and label. The matrix runout will read either SHVL.777A or SHVL.777B on each side; later variants show SHVL 777 A-1 PM 2 or SHVL 777 B-1 GH 1, indicating Trade Platemaking Services involvement.
The label must state 'The Gramophone Co. Ltd.' in the upper rimtext and 'Made In Gt. Britain' centered at the bottom — absent on reissues like 5746394 or 3365599.
The cover is outside-laminated gatefold with yellow/green Harvest labels. No boxed EMI logo should appear; its presence signals a reissue (3955444, 1475677).
The inner sleeve is either plain (with 'Patent Nos. 1,125,555' and 'Made In Great Britain') or poly-lined with Harvest advertisements. Track A2 reads 'Blood Sucker' on the label (though 'Bloodsucker' on the cover).
Grading should account for surface noise, groove wear, and label condition separately — original pressings from Garrod & Lofthouse often show lighter pressing than later EMI runs.
Further reading: grading a record, what makes a pressing valuable.
Listen
Hear the album before you buy.
Official videos via YouTube.
Release notes
This is the original UK release in outside-laminated gatefold cover, on yellow/green Harvest labels.
The main label identifiers are: - Each track appears on a separate line. - Start of upper rimtext as: 'The Gramophone Co. Ltd.' (This changed to 'EMI Records Ltd' on later releases.) - 'Made In Gt. Britain' centered at bottom. (Reissues like 5746394 and 3365599 do not have this text.) - No boxed EMI logo. (Reissues like 3955444 and 1475677 do have this.)
Inner sleeve is either plain with 'Patent Nos. 1,125,555' and 'Made In Great Britain', or poly-lined, advertising other Harvest releases. Runout masters 'A-1'/'B-1' or 'A-2'/'B-1'.
Recording studios: IBC: Tracks A1, A3, B2, B3. Abbey Road: Track A2. De Lane Lea: Tracks B1, B4.
℗ 1970
First catalogue number on cover and labels, 2nd (EMI international cat.#) in parentheses on cover rear top left. A2 appears on cover as "Bloodsucker", but as "Blood Sucker" on label.
Each track is a group composition, published by Hec Music / Hec Music Ltd.
E.M.I. Records, (The Gramophone Company Ltd.), Hayes · Middlesex · England, Made and Printed in Great Britain File under POPULAR : Pop Groups Printed and made by Garrod & Lofthouse Ltd. Patent No. 943,895
Runouts are stamped.
Notes sourced from the Discogs database.
Other pressings of this release
Different editions of the same album — pressing decides value.
Frequently asked
What is the price difference between a Mint and VG+ copy of this pressing?
A Mint copy is valued at 142.17 USD and a VG+ at 97.28 USD according to the price guide. The gap reflects the rarity of unplayed originals; most 1970 copies show some play wear after five decades.
How do I tell this 1970 original from the 1975 reissue on Harvest?
The original carries 'Made In Gt. Britain' centered at the bottom of the label and no boxed EMI logo. The label rimtext reads 'The Gramophone Co. Ltd.' at the top. The 1975 reissue omits the 'Made In Gt. Britain' text and adds the boxed EMI logo. Both share catalogue SHVL 777, so label text is the key differentiator.
What does the matrix runout tell me about this copy?
The stamped runout identifies the pressing plant and plating generation. SHVL.777A or SHVL.777B indicate Garrod & Lofthouse or The Gramophone Co. Ltd. Early variants show A-1 or B-1 masters; later pressings may show A-2 or different plant codes. Cross-reference the matrix against the label text to confirm first-pressing authenticity.
Is the US pressing (Warner Bros. WS 1877) worth more or less than the UK original?
The UK original (SHVL 777) is the first pressing and typically commands higher collector value. The US Warner Bros. pressing (WS 1877) from 1970 is a simultaneous release but trades at a lower premium because UK originals are the reference standard for this album. Condition and pressing plant variation matter more than country for value.
What condition should I expect at the lowest asking price of 0.48 USD?
The lowest price of 0.48 USD represents heavily damaged or unplayable stock — likely Poor or Fair grade with severe surface noise, warping, or label damage. The Fair grade estimate is 14.97 USD; anything below that reflects copies unsuitable for collection or play. Most functional copies start at VG (67.35 USD) or above.