VinylAI 
Data as of Oct 12, 2026
Taylor Swift – Lover
2019 · USA & Canada · Republic Records · Vinyl LP, Vinyl LP, All Media Album
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Price guide
Estimated market value via Discogs · as of Oct 12, 2026
- MMint
- $49.10
- NMNear Mint
- $43.93
- VG+Very Good Plus
- $33.60
- VGVery Good
- $23.26
- G+Good Plus
- $12.92
- GGood
- $7.75
- FFair
- $5.17
- PPoor
- $2.58
68 copies listed on Discogs from $14.94.
These are reference estimates from Discogs sold/asking data for this exact pressing, not offers and not a guaranteed price. Actual value depends on condition, completeness and current demand. Any active seller offers on this page are listed separately above.
Offers
New to condition grades like NM or VG? Read our vinyl grading guide →
Pressing identification
Match these against your copy to confirm the exact pressing.
- Matrix / runout
- B003097201-A 196994E1/A2 RKS STERLING B003097201 LP01-AB003097201-B 196994E2/A3 RKS STERLING B003097201 LP01-BB003097201-C 196994E3/A RKS STERLING B003097201 LP02-AB003097201-D 196994E4/A RKS STERLING B003097201 LP02-B RE1B003097201-A 196994E1/B RKS STERLING B003097201 LP01-A2B003097201-B 196994E2/B RKS STERLING B003097201 LP01-B2B003097201-C 196994E3/B RKS STERLING B003097201 LP02-A2B003097201-D 196994E4/B RKS STERLING B003097201 LP02-B2
- Barcode (Text)
- 6 02508 14845 3
- Barcode (Scanned)
- 602508148453
- Rights society
- BMI, ASCAP, SOCAN
- Manufactured By
- UMG Commercial Services
- Recorded At
- Electric Feel Studios
- Recorded At
- Electric Lady Studios
- Recorded At
- Conway Studios
- Recorded At
- Golden Age Recording
- Recorded At
- Golden Age, Auckland
- Recorded At
- Metropolis Studios
- Mixed At
- MixStar Studios
- Mastered At
- Sterling Sound
- Lacquer Cut At
- Sterling Sound
Specifications
- Artist
- Taylor Swift
- Genre
- Electronic, Pop
- Style
- Synth-pop, Ballad, Vocal
- Year
- 2019
- Label
- Republic Records
- Catalog number
- B0030972-01
- Country
- USA & Canada
- Barcode
- 6 02508 14845 3
Tracklist
- A1I Forgot That You Existed
- A2Cruel Summer
- A3Lover
- A4The Man
- A5The Archer
- B6I Think He Knows
- B7Miss Americana & The Heartbreak Prince
- B8Paper Rings
- B9Cornelia Street
- C10Death By A Thousand Cuts
- C11London Boy
- C12Soon You'll Get Better
- C13False God
- C14You Need To Calm Down
- D15Afterglow
- D16Me!
- D17It's Nice To Have A Friend
- D18Daylight
- Executive-Producer
- Taylor Swift
- Design [Packaging Design - For]
- ST8MNT
- Design [Packaging Design]
- Abby Murdock
- Design [Packaging Design]
- Jin Kim
- Design [Packaging Design]
- Parker Foote
- Design [Packaging Design]
- Ryon Nishimori
About this record
The USA & Canada pressing of Lover carries four distinct dead-wax matrices stamped at UMG Commercial Services, each marked with a Sterling Sound mastering signature that anchors the 2019 original release. The initial Target exclusive version arrived with a digital download code and branded hype sticker (catalogue B0030972-01), but by July 2021 Republic Records reissued the same catalogue number with an updated sticker that stripped the Target header and download promise—a change that catches many buyers off guard.
Demand significantly outpaces supply: 5186 collectors want this pressing against 53202 who own one, yet only 68 copies are listed for sale at any given time, keeping the lowest price floor at 14.94 USD.
What drives its value
The price spread on this pressing reflects condition as the primary value driver. A Mint copy commands 49.1 USD, while Near Mint drops to 43.93 USD, VG+ settles at 33.6 USD, and Good condition trades at 23.26 USD—a steep slide that punishes wear on a pop album with high surface-noise sensitivity.
The current lowest asking price of 14.94 USD signals heavy discounting of lower-grade stock, likely Fair or Poor copies. Against three European pressings from 2019 and reissues from 2021 and 2023, the USA & Canada original holds marginal scarcity; its Target exclusivity and early hype-sticker variant add collector appeal but not commanding premiums.
The want-to-have ratio of 5186 to 53202 confirms steady but not frenzied demand—Lover is accessible rather than rare.
How to appraise this pressing
Confirm this pressing by the catalogue number B0030972-01 and Republic Records label imprint. The dead-wax runout will read one of four strings: B003097201-A 196994E1/A2 RKS STERLING (side A1), B003097201-B 196994E2/A3 RKS STERLING (side B1), B003097201-C 196994E3/A RKS STERLING (side C1), or B003097201-D 196994E4/A RKS STERLING (side D1, marked RE1).
All four sides were mastered at Sterling Sound in New York. The gatefold sleeve and custom inner sleeve are standard to this pressing.
The original 2019 Target version includes a hype sticker reading B0030972-01; the July 2021 reissue sticker reads B0030972-01ST02 and omits the Target exclusive header and digital download mention, though the catalogue and barcode remain identical. Grade by examining the vinyl surface under raking light for hairline scratches, which accumulate quickly on black vinyl and degrade playback clarity on the synth-pop production.
Further reading: grading a record, what makes a pressing valuable.
Listen
Hear the album before you buy.
Official videos via YouTube.
Release notes
Target exclusive in United States which includes digital album download. Available everywhere in Canada. Packaged in a gatefold sleeve. Each LP comes in a custom inner sleeve.
As of July 2021, the vinyl is being sold without the “Target exclusive” hype sticker (#B0030972-01).
The updated hype sticker removes the Target exclusive header, and has the number B0030972-01ST02. This updated version of the sticker does not mention a digital album download. The catalog and barcode numbers are the same as the initial pressing.
Dixie Chicks appear courtesy of Columbia Records, a division of Sony Music Entertainment. Brendon Urie appears courtesy of Fueled By Ramen/Elektra Music Group.
℗ © 2019 Taylor Swift. Manufactured and distributed by UMG Commercial Services.
A1: © 2019 Sony/ATV Tree Publishing / Taylor Swift Music (BMI), Louis Bell/Sony ATV(ASCAP), Adam Feeney for A Perfect Circle Inc. (SOCAN). Recorded [...] at Electric Feel Studio (West Hollywood, CA, USA) Mixed [...] at MixStar Studios (Virginia Beach, VA, USA) Mastered [...] at Sterling Sound (New York, NY, USA)
A2: © 2019 Sony/ATV Tree Publishing / Taylor Swift Music (BMI), Sony/ATV Songs LLC / Ducky Donath Music (BMI), Nail Polish Manifesto Music (administered by Big Deal Notes/ASCAP). Recorded [...] at Electric Lady Studios (New York, NY, USA) & Conway Recording Studios (Los Angeles, CA, USA) Mixed [...] at MixStar Studios (Virginia Beach, VA, USA) Mastered [...] at Sterling Sound (New York, NY, USA)
A3: © 2019 Sony/ATV Tree Publishing / Taylor Swift Music (BMI). Recorded [...] at Electric Lady Studios (New York, NY, USA) Mixed [...] at MixStar Studios (Virginia Beach, VA, USA) Mastered [...] at Sterling Sound (New York, NY, USA)
A4: © 2019 Sony/ATV Tree Publishing / Taylor Swift Music (BMI), EMI Blackwood Music Inc. (BMI). Recorded [...] at Electric Lady Studios (New York, NY, USA) & Golden Age West (Auckland, NZ) Mixed [...] at MixStar Studios (Virginia Beach, VA, USA) Mastered [...] at Sterling Sound (New York, NY, USA)
A5: © 2019 Sony/ATV Tree Publishing / Taylor Swift Music (BMI), Sony/ATV Songs LLC / Ducky Donath Music (BMI). Recorded [...] at Electric Lady Studios (New York, NY, USA) Mixed [...] at MixStar Studios (Virginia Beach, VA, USA) Mastered [...] at Sterling Sound (New York, NY, USA)
B6: © 2019 Sony/ATV Tree Publishing / Taylor Swift Music (BMI), Sony/ATV Songs LLC / Ducky Donath Music (BMI). Recorded [...] at Electric Lady Studios (New York, NY, USA) & Conway Recording Studios (Los Angeles, CA, USA) Mixed [...] at MixStar Studios (Virginia Beach, VA, USA) Mastered [...] at Sterling Sound (New York, NY, USA)
B7: © 2019 Sony/ATV Tree Publishing / Taylor Swift Music (BMI), EMI Blackwood Music Inc. (BMI). Recorded [...] at Golden Age West (Auckland, NZ) & Golden Age LA (Los Angeles, CA, USA) Mixed [...] at MixStar Studios (Virginia Beach, VA, USA) Mastered [...] at Sterling Sound (New York, NY, USA)
B8: © 2019 Sony/ATV Tree Publishing / Taylor Swift Music (BMI), Sony/ATV Songs LLC / Ducky Donath Music (BMI). Recorded [...] at Conway Recording Studios (Los Angeles, CA, USA) & Metropolis Studios (London, United Kingdom) Mixed [...] at MixStar Studios (Virginia Beach, VA, USA) Mastered [...] at Sterling Sound (New York, NY, USA)
B9: © 2019 Sony/ATV Tree Publishing / Taylor Swift Music (BMI). Recorded [...] at Electric Lady Studios (New York, NY, USA) Mixed [...] at MixStar Studios (Virginia Beach, VA, USA) Mastered [...] at Sterling Sound (New York, NY, USA)
C10: © 2019 Sony/ATV Tree Publishing / Taylor Swift Music (BMI). Recorded [...] at Electric Lady Studios (New York, NY, USA) Mixed [...] at MixStar Studios (Virginia Beach, VA, USA) Mastered [...] at Sterling Sound (New York, NY, USA)
C11: © 2019 Sony/ATV Tree Publishing / Taylor Swift Music (BMI), Sony/ATV Songs LLC / Ducky Donath Music (BMI) / Published By Karpeh (ASCAP), Patriot Games Publishing (ASCAP) and Downtown DLJ Songs (ASCAP). All rights administered by Downtown Music Publishing LLC, Sony/ATV Allegro / TDE Music LLC (ASCAP). Recorded [...] at Metropolis Studios (London, United Kingdom), Electric Lady Studios (New York, NY, USA) & Conway Recording Studios (Los Angeles, CA, USA) Mixed [...] at MixStar Studios (Virginia Beach, VA, USA) Mastered [...] at Sterling Sound (New York, NY, USA) Audio clip from The Late Late Show With James Corden - courtesy of CBS Broadcasting Inc.
C12: © 2019 Sony/ATV Tree Publishing / Taylor Swift Music (BMI), Sony/ATV Songs LLC / Ducky Donath Music (BMI). Recorded [...] at Electric Lady Studios (New York, NY, USA) Mixed [...] at MixStar Studios (Virginia Beach, VA, USA) Mastered [...] at Sterling Sound (New York, NY, USA)
C13: © 2019 Sony/ATV Tree Publishing / Taylor Swift Music (BMI), Sony/ATV Songs LLC / Ducky Donath Music (BMI). Recorded [...] at Electric Lady Studios (New York, NY, USA) Mixed [...] at MixStar Studios (Virginia Beach, VA, USA) Mastered [...] at Sterling Sound (New York, NY, USA)
C14: © 2019 Sony/ATV Tree Publishing / Taylor Swift Music (BMI), EMI Blackwood Music Inc. (BMI). Recorded [...] at Golden Age LA (Los Angeles, CA, USA) & Golden Age West (Auckland, NZ) Mixed [...] at MixStar Studios (Virginia Beach, VA, USA) Mastered [...] at Sterling Sound (New York, NY, USA)
D15: © 2019 Sony/ATV Tree Publishing / Taylor Swift Music (BMI), Louis Bell/Sony ATV (ASCAP), Adam Feeney for A Perfect Circle Inc. (SOCAN). Recorded [...] at Electric Feel Studio (West Hollywood, CA, USA) Mixed [...] at MixStar Studios (Virginia Beach, VA, USA) Mastered [...] at Sterling Sound (New York, NY, USA)
D16: © 2019 Sony/ATV Tree Publishing / Taylor Swift Music (BMI), EMI Blackwood Music Inc. (BMI), Listen To This Shhhh (ASCAP). (All rights administered by Kobalt Music Publishing, Inc.) Recorded [...] at Electric Lady Studios (New York, NY, USA) & Golden Age West (Auckland, NZ) Mixed [...] at MixStar Studios (Virginia Beach, VA, USA) Mastered [...] at Sterling Sound (New York, NY, USA)
D17: © 2019 Sony/ATV Tree Publishing / Taylor Swift Music (BMI), Louis Bell/Sony ATV (ASCAP), Adam Feeney for A Perfect Circle Inc. (SOCAN). Recorded [...] at Electric Feel Studio (West Hollywood, CA, USA) Mixed [...] at MixStar Studios (Virginia Beach, VA, USA) Mastered [...] at Sterling Sound (New York, NY, USA) Vocal sample from RPSM1 by the Regent Park School of Music
D18: © 2019 Sony/ATV Tree Publishing / Taylor Swift Music (BMI). Recorded [...] at Metropolis Studios (London, United Kingdom) & Electric Lady Studios (New York, NY, USA) Mixed [...] at MixStar Studios (Virginia Beach, VA, USA) Mastered [...] at Sterling Sound (New York, NY, USA)
Notes sourced from the Discogs database.
Other pressings of this release
Different editions of the same album — pressing decides value.
Frequently asked
What is the difference between the original Target exclusive and the 2021 reissue?
Both carry the same catalogue number B0030972-01 and barcode, but the original 2019 pressing came with a hype sticker featuring the Target exclusive header and promised a digital album download. As of July 2021, Republic Records released the same pressing with an updated hype sticker (B0030972-01ST02) that removed the Target branding and download offer. The vinyl itself is identical; only the sticker and marketing changed.
How much is a VG+ copy worth?
According to the price guide, a VG+ copy is valued at 33.6 USD. This represents a significant drop from Near Mint at 43.93 USD, reflecting how even light surface wear impacts resale on a pop album where quiet passages expose any noise or distortion from groove damage.
Why is there such a big gap between Mint and Good condition prices?
A Mint copy is priced at 49.1 USD while Good condition sits at 23.26 USD—nearly half the value. Lover's synth-pop and ballad arrangements rely on clean, uncolored playback; scratches, dust, or warping that degrade fidelity are costly flaws. Buyers of pop albums prioritize condition far more than buyers of, say, jazz or classical records where some surface noise is tolerated.
Is the USA & Canada pressing rarer than the European version?
No. Three European pressings exist from 2019 alone (catalogue numbers 00602577928680, 00602508005435, and 00602508148453), plus reissues from 2021 and 2023 using the same catalogue. The USA & Canada original is the first pressing and holds historical weight, but scarcity is moderate—5186 want it against 53202 who own one, and 68 copies are typically for sale.
What is the lowest price I should expect to pay?
The current lowest asking price is 14.94 USD, typically for Fair or Poor condition copies. However, if you want a playable copy in VG condition, expect to pay around 23.26 USD according to the price guide. Mint and Near Mint copies command 49.1 USD and 43.93 USD respectively.